Cognal Reincivoto 

A new medical wonder product, the cognal Riencivoto system, designed and built by the artist Gayle storey. The artist effectively hijacks the processes of the art market, and our own activity as viewers or consumers and assimilates these into the work itself. The system is said to aid those who have difficulty expressing themselves verbally, improving the patient's articulacy through sessions of breathing through a specially designed mouthpiece, stepped over the face like an oxygen mask. The work here only achieves its full existence in use in the participation an audience to create the market that the project presupposes. Beyond the thoughts it inspires about medicine, science and commerce, raising questions about the nature and scope of the work itself, about the artist's control and the audience's role in its creation.

Thomas Godfrey